Digital Retail Experiences

Fiat Concept Store: – AKQA & Moving Brands Great to see that large brands are finally seeing the possibilities of using digital in the retail environment, its big a step up from the traditional kiosk approach. Moving Brands and AKQA working together to create this piece. Samsung Concept Store:

3d Hologram Korea

Unity – Nokia, Regents Street Xmas Lights 07

Christmas is upon us and the London shopping lights have been switched on and the frenzy has begun. This year Nokia as sponsored the Regents Street lights as part of a campaign to promote the opening of their new flagship store on the 14th December 2007. Nokia have worked with their agency Wieden+Kennedy to bring [...]

Big Shadow [Xbox Game Promotion]

Can’t believe I missed this one – Last year Microsoft released ‘Blue Dragon’ – no it’s not a code name for a new OS but a game title for the XBox 360. The main jist of it is that the main character’s shadow turns into a dragon when he goes into battle.As part of the [...]

Moving Brands-London Design Festival 07

Last night I went to an inspirational talk done by a company called Moving Brands. Based in London and Tokyo they’ve done some amazing work and have a really unique future focussed approach to branding. This is what they’ve gotta say about themselves: “At Moving Brands our multi-sensorial approach to identity creation begins with the [...]

Chanel’s Mobile Exhibition Showroom

Zaha Hadid has designed this a mobile exhibition show room. It can fit loads of people in and adjust its internal climate whilst showing off the products. This type of traveling exhibition rings true with what I have read at trendwatching.com regarding pop up retail. Best leave the description to Zaha: The size of the [...]