More info here at Engaget
“Daniel Rozin is an artist, educator and developer, working in the area of interactive digital art. As an interactive artist Rozin creates installations and sculptures that have the unique ability to change and respond to the presence and point of view of the viewer. In many cases the viewer becomes the contents of the piece [...]
“Coraline project, deployed in all key U.S. markets from December 2008 till January 2009, is the world first Augmented Reality digital out of home campaign for a theatrical release. The objective was to broaden the appeal to movie going audiences by engaging consumers in a unique and memorable way through pivotal themes of the story.” [...]
Photosharing: Collaboration: more video’s on YouTube here more info at their site here